The USP of the eye cream is that it protects against damaging blue light. The hashtag for the campaign and logo were projected onto one of the buildings in a blue light, becoming increasingly visible as the evening went on and the natural light faded. The projection was accompanied with the premiere of the new advert before the screening of the film and free samples of the product being handed out.

I was involved with the design and running of the event including the template for the projection, creating t-shirts and hand out cards and even going along to the event that evening to hand out samples to the crowds.
Back to Top