A fitness themed influencer event held in covent garden to celebrate the launch of Double Wear Light. I was involved in the design and set up of the event, creating all the graphics for the event itself as well as press invites.
The idea was to 'sweat test' the new foundation, influencers were matched to their perfect foundation shade and then encouraged to take part in a yoga class to test out the 'sweat resistant' claims. After the workout the space became a drop in event promoting the launch.
The total reach from Instagram Stories alone was nearly 17,000,000 from 216 posts.