Every January Estée Lauder repromote their hero franchise Advanced Night Repair. The campaign consists of a suite of new imagery and a new tagline being utilised across all touch-points.
I created a set of lightbox layouts rolled out across the country, all counter collateral including A4 showcards, sampling pillow packs and bounce back cards, in-store digital screens as well as 3D in-store product displays.
The campaign was accompanied by an influencer event held at the Rosewood Hotel in London. The theme was night time rituals and beauty sleep.
I worked closely with the PR department on how we could bring Advanced Night Repair to life in the hotel suite, looking at where we could use props and graphics to tell the story. The entrance had an introduction to the product, the bathroom had a night time skincare routine and the bedroom spoke to beauty sleep.
I designed all graphics at the event including prints, wall art and fret cut vinyls, worked with suppliers sourcing and building props, I also helped set up the room before the event by installing graphics, applying all the vinyls and merchandising the rooms.