![](https://cdn.myportfolio.com/965b5626-11f2-4dc6-aa4c-b444b990798f/9c5ecbd1-57db-4eb7-a444-d107bb8ef4b4_rw_3840.jpg?h=8a049c6387adf116a891ab673ee11319)
![](https://cdn.myportfolio.com/965b5626-11f2-4dc6-aa4c-b444b990798f/f7b21970-e4ad-467a-bf4a-1bd5ff9f33a3_rw_3840.jpg?h=1445565a1b9ac6ad504e7f3c5b8ea4cf)
![](https://cdn.myportfolio.com/965b5626-11f2-4dc6-aa4c-b444b990798f/104d88b4-4cd8-45fb-b852-305dc9449082_rw_3840.jpg?h=9b9b6db5b9e6f48ab9ca2e10411fef8a)
![](https://cdn.myportfolio.com/965b5626-11f2-4dc6-aa4c-b444b990798f/81a67fd7-4ef5-435b-8755-5023e3c0c158_rw_3840.jpg?h=9d15e12940f3cc74dc0bd1608af69a6f)
My role was end-to-end, starting by producing and art directing the photoshoot and then utilising the imagery to design all creative touchpoints; press mailers, card inserts, launch deck, paid social, emails and web assets.
![](https://cdn.myportfolio.com/965b5626-11f2-4dc6-aa4c-b444b990798f/64673bca-6c81-4642-b7b5-67eeef690bbb_rw_3840.jpg?h=ff768df1e0b1b7e98846dedfa762d5b9)
![](https://cdn.myportfolio.com/965b5626-11f2-4dc6-aa4c-b444b990798f/c75804e1-6fe6-49d2-b82f-33b0486b8d50_rw_3840.jpg?h=53ebc1171d9845dd3a6d17d82737aabc)
![](https://cdn.myportfolio.com/965b5626-11f2-4dc6-aa4c-b444b990798f/66623814-eb47-451f-a22a-5eaffd74fbbe_rw_3840.jpg?h=136a1a61644e061014352e7e5decdae3)
![](https://cdn.myportfolio.com/965b5626-11f2-4dc6-aa4c-b444b990798f/9b07acc6-ac9b-486a-a8b8-5f2dd1cbb941_rw_3840.jpg?h=24e5b47ca4e4f93cbec3ac3ecacc2bcb)
![](https://cdn.myportfolio.com/965b5626-11f2-4dc6-aa4c-b444b990798f/f8bd9925-9d97-4f73-b6ba-42f029efd60f_rw_1920.gif?h=1c2de9fdb1908b57e86ba06cbab5a2c6)
Photographer: Gary Didsbury
Set designer: Sarianne Plaisant
Art direction: Zoe Greenhalgh & Jenna Balfour