Hit Reset was part of the Estée Lauder Companies beauty box project, this time themed around
January detox. I created the artwork and also worked with the agency to agree on materials and accessories.
I created a very simple repeating pattern and after multiple iterations and samples settled for a nude/red colour scheme to inject some femininity to the design. After various samples we picked a scuba material so it was gym friendly and a chunky zip in a matching red to add in some personality.
Photography by the Estée Lauder Digital Design Studio
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