![](https://cdn.myportfolio.com/965b5626-11f2-4dc6-aa4c-b444b990798f/484a1ebe-c414-4fc7-8544-28c684888b0f_rw_3840.jpg?h=967e67e8c570c6d0090399c1d3bad53b)
The client wanted a wordmark with personality for a young, modern, female-led marketing company. After initially experimenting with simpler, sans serif uppercase typography, we decided that we needed to inject a bit more life into the brand and this was the result.
![](https://cdn.myportfolio.com/965b5626-11f2-4dc6-aa4c-b444b990798f/b3f30bfc-0f71-4375-8b1b-050a4a84ec8e_rw_3840.jpg?h=fdef5ce71c26bf6d08330b7dfab65fe5)
![](https://cdn.myportfolio.com/965b5626-11f2-4dc6-aa4c-b444b990798f/f83b76e9-7edc-4d2f-a34b-6a213f886921_rw_1920.jpg?h=e066127e182d65b5ed8b4b19783cf748)
![](https://cdn.myportfolio.com/965b5626-11f2-4dc6-aa4c-b444b990798f/1d0901b5-dc4c-4be7-b6e6-bf862f7ea481_rw_1920.jpg?h=e6159de53018ee1c33be1213b7000403)