Working closely with the marketing team I created a range of assets for the London OOH launch campaign. The campaign required a mix of videos and statics.
I created the statics in a variety of dimensions, advising on what content would work in which format. The animated assets were slightly more challenging as the motion needed to be subtle - this meant we couldn’t use the full campaign videos.
After trialling a few techniques, I took a two second clip from the campaign video, slowed it down and blended it with the static asset. This created a subtle wave, which was enough to add interest and capture attention while staying within the screen motion guidance.