The final output consisted of organic and paid social, along with a few pieces of in-store collateral. I pulled elements from the in-store design to create a range of social animations including stories, grid posts and influencer content. The rings fade on and rotate like a firework as the lockup animates in, echoed in the circular transitions between frames.
I also created a selection of animations using everybody's favourite Percy Pig, bringing some extra playfulness into the campaign.