I was given the name of the launch 'Crystals Made Me Do It' and after some research around the subject I focussed in on claims around wellness and spiritual healing. I created an illustrative concept and tagline based around tarot cards and psychic readings.

I designed different illustrative elements to utilise across print and digital for an omnichannel approach to the launch campaign. I then animated them for social stories, created GIFs for the emails and positioned them across the carton design.

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