Snacking' not Slackin' was part of a Topshop/Topman initiative to provide entertainment and drive engagement during the lockdown. The idea was to provide little distractions to help people get through the day. 
Inspired by the influx of quizzes on Instagram, I created the copy, design and illustrations in two colour schemes to be used across both brands. It drove strong engagement, with over 1600 comments on Topshop alone.
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