After experiencing huge success in Asia, Sunnies Face teamed up with growth partner SuperOrdinary to launch their hero product, Fluffmatte, into the US market. Working closely with SuperOrdinary I looked after the creative output including emails and paid social as well as a few printed pieces of collateral.
The biggest chunk of work was designing the emails for launch including intros, flows and newsletters. To make them as engaging as possible we included lots of beautiful imagery and motion, changing the design up regularly while still maintaining that unmistakable Sunnies identity.
The brand already had a very distinct visual identity so it was important to make sure the content aligned with this while being tailored to the US market. We took assets captured by the brand and utilised them across all touch points.