In the easter egg story the consumer is encouraged to tap the screen to crack the egg, the tap takes them onto the next story where the egg shakes and bursts open revealing the offer. The animation was used across both brands in different colour ways.
In the bunny game the aim is to get the tail in the right place and take a screenshot. Holding the screen in Instagram stories pauses the video, so when the tail moves all over the screen the consumer has to try and hold when it is in the right place.
The aim of both stories was to drive engagement and provide entertainment during the lockdown.