A completely new sale aesthetic designed to work across both the Topshop and Topman brands.
I worked on this from concept to completion. After getting final sign off on the creative I artworked 200 individual pieces of instore artwork and over 250 bespoke window designs to be rolled out across the country. I also created an instore video for locations that had digital screens.
This design was then taken by the digital teams and rolled out across the website, app and social.