A project with DIY brand Wickes to promote their key kitchen launch of the year – The Chester Forest Green. The concept behind the animation was to promote calm and serenity and encourage everyone to pause for a few seconds.
The consumer is on a forest walk, the leaves crunching beneath their feet, birds flying through the trees, when they stumble across this beautiful kitchen in the woods. The roundel pulses like a heartbeat, leaves fall through the composition and at the end a bird flies out towards the viewer to complete the animation. The animation was used on Instagram, Facebook and Pinterest across paid and organic.