A project with DIY brand Wickes to promote the key kitchen launch of the year – Chester Forest Green. The concept behind the animation was to promote calm and serenity and encourage everyone to pause for a few seconds.
The viewer is on a forest walk with the leaves crunching beneath their feet and birds flying through the trees, when they stumble across this hidden kitchen in the woods. The roundel pulses like a heartbeat, leaves fall through the composition and at the end a bird flies out towards the viewer to complete the composition. The animation was used across all platforms in paid and organic.